INNOVATELet’s talk

Now in 8 states and growing

Experience the Hybrid Advantage.

The biggest choice you have to make is how far you want to go. We meet you where you are — and help you go further.

Find your local leaderThe Hybrid Advantage

Our story

Most agents don’t leave a brokerage because of one bad day.

They leave because, over time, they start feeling the limits of the environment around them. Sometimes it’s a lack of support. Sometimes it’s outdated systems. Sometimes it’s leadership that feels disconnected from the realities of building a modern business. Sometimes it’s feeling like you’ve outgrown the model you’re in but aren’t sure what the next step should look like.

That’s exactly why INNOVATE was built.

Darren Woodard and Jeff Casterline started the company after experiencing many of those same frustrations themselves while building a successful team inside a large franchise system. They believed agents deserved more than a place to hang their license — they believed a brokerage should actively help agents grow. So they built a different kind of company: one that combines strong leadership, hands-on support, practical technology, collaborative culture, and scalable opportunity into a single model designed for where real estate is heading.

As the industry evolved, INNOVATE recognized early that agents no longer wanted to choose between traditional support and modern scalability. They needed both. That became the foundation of INNOVATE’s Hybrid Growth Model.

INNOVATE was built for agents who want to grow — not stay stuck inside a model they’ve already outgrown.

The Hybrid Advantage

The support of a traditional brokerage with the upside of a modern one — without the trade-offs.

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Best-in-class technology

Personal websites, client interface, transaction management, advertising, a marketing platform, and back office — built to be used.

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Professional development

Consistent and relevant weekly, monthly, and annual education — plus coaching, Masterminds, and INNOVATE University.

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Onboarding & tech training

One-to-one customized onboarding so every agent gets the tools, training, marketing materials, and support to launch fast.

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Commission plans that set you up

High-split, low-cap plans to fit every step of your career — with same-day payments when available.

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10X financial growth

The most aggressive revenue share program in the industry, along with real company ownership.

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A culture of generosity

We share ideas, knowledge, education, and financial benefit — because everyone rises together.

The Systems. The Culture. The People.

At INNOVATE you’ll find the systems, the culture, and the people you need to navigate the changing business of real estate and take you to the next level. When you join us, you become part of a family of innovators and motivators whose primary focus is to help you dream bigger, plan better, exceed your goals, earn more, and be heard.

Tech-ForwardAgent-CentricClient-FocusedFamily-FirstGrowth MindedCulture of Generosity

Why INNOVATE?

Because who you work with matters.

Great brokerages are built around great people. Our agents aren’t just producers — they’re partners in building something meaningful together. We’ve created a brokerage for the modern agent: strong leadership, powerful technology, and a culture rooted in generosity and collaboration, all committed to helping you grow your business, build your brand, and create long-term opportunity through ownership and revenue share.

Why now?

Because the real estate industry is changing.

Agents today need more than a place to hang their license. They need the right support, technology, and opportunities to thrive in a rapidly evolving market. INNOVATE was built for this moment — a hybrid model that combines the best of traditional brokerage support with the flexibility modern agents expect. And as we expand across the country, our agents benefit through stronger networks, broader opportunities, and a platform built for the future.

Be well-compensated for your work

Be fully supported with the best systems and people, collaborate with people who have your back, and build your retirement plan along the way. It’s really that simple.

Residual Referral Income

The most aggressive revenue share in the industry — income that keeps paying beyond the closing.

Company Ownership

Share in the growth of the company you help build, and create long-term upside.

High-Split, Low-Cap

Keep more of what you earn with plans for every step of your career — and same-day pay when available.

Wherever you are in your career

INNOVATE is built to meet you at your stage and take you to the next one.

  1. 1

    Newly licensed agents getting off to a fast start

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    Experienced agents ready to increase production

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    Agents ready to start their first team

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    Teams scaling into a mega team

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    Market leaders building a lasting legacy

If you aren’t growing and evolving, you’re standing still.

At INNOVATE you’ll find a constant stream of online and in-person training from industry coaches, agents, and vendors, plus Mastermind groups and events. INNOVATE University gives you hundreds of on-demand training and motivational resources — 24/7. Agents focused on goal setting, mindset, working with buyers, landing more listings, and business planning thrive when they log in and dive in.

Hear it from our agents

The best way to understand INNOVATE is to hear it from the people who live it every day.

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More coming soon

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More coming soon

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More coming soon

Let’s talk

Book time with the leader nearest you, or tell us a little about yourself and we’ll reach out. Either way it’s confidential — no pressure, just a conversation about your business.

Find your local Market Center

INNOVATE is local everywhere. Find the leader nearest you and book a confidential conversation.

or pick your market

Or tell us about yourself

100% confidential. No pressure — just a conversation about your business.